Geoffrey Summerville

Geoffrey Summerville is the Executive Vice President of Global Growth at Anzu.io, a leading intrinsic in-game advertising platform.12 He joined the company in late 2022 as part of Anzu's expansion of its US operations.13

Professional Background

Summerville brings extensive experience to his role at Anzu.io:

• He is a 20-year agency veteran1
• He has held senior leadership positions at major advertising and media companies, including:
  • Havas
  • WPP
  • IPG
  • Publicis
  • Horizon1

Role at Anzu.io

As EVP of Global Growth, Summerville is responsible for driving Anzu's expansion and growth strategies. He is particularly focused on helping advertisers leverage the opportunities presented by gaming and in-game advertising.1

Expertise and Achievements

Summerville has demonstrated his expertise in digital advertising and innovative media strategies. Some of his notable work includes:

• Partnering with Quartz to develop an interactive and immersive experience documenting the impact of global economies on our lives2
• Contributing to Anzu's mission of delivering premium ad experiences within gaming environments1

In his own words, Summerville stated: "In-game advertising, omnichannel by nature and woven directly into the social fabric of contemporary culture, is poised for tremendous growth in the next few years. I'm excited to be part of a company that delivers premium ad experiences and am excited to help advertisers in the region leverage the huge opportunity gaming presents".1