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    Geoffrey Summerville

    Marketing Leadership - Customer Acquisition - Media Investment Management - Strategic Media Planning

    Geoffrey Summerville is the Executive Vice President of Global Growth at Anzu.io, a leading intrinsic in-game advertising platform.12 He joined the company in late 2022 as part of Anzu's expansion of its US operations.13

    Professional Background

    Summerville brings extensive experience to his role at Anzu.io:

    • He is a 20-year agency veteran1
    • He has held senior leadership positions at major advertising and media companies, including:
      • Havas
      • WPP
      • IPG
      • Publicis
      • Horizon1

    Role at Anzu.io

    As EVP of Global Growth, Summerville is responsible for driving Anzu's expansion and growth strategies. He is particularly focused on helping advertisers leverage the opportunities presented by gaming and in-game advertising.1

    Expertise and Achievements

    Summerville has demonstrated his expertise in digital advertising and innovative media strategies. Some of his notable work includes:

    • Partnering with Quartz to develop an interactive and immersive experience documenting the impact of global economies on our lives2
    • Contributing to Anzu's mission of delivering premium ad experiences within gaming environments1

    In his own words, Summerville stated: "In-game advertising, omnichannel by nature and woven directly into the social fabric of contemporary culture, is poised for tremendous growth in the next few years. I'm excited to be part of a company that delivers premium ad experiences and am excited to help advertisers in the region leverage the huge opportunity gaming presents".1

    Highlights

    Nov 17 · anzu.io
    Anzu Steps Up Its Advertising Operation In The States, Expanding Its ...
    Anzu Steps Up Its Advertising Operation In The States, Expanding Its ...
    Enthusiast Gaming Gets New President - by James Fudge
    Enthusiast Gaming Gets New President - by James Fudge

    Related Questions

    What are Geoffrey Summerville's key achievements at Anzu.io?
    How did Geoffrey Summerville's career at Havas, WPP, IPG, Publicis, and Horizon prepare him for his role at Anzu.io?
    What strategies is Geoffrey Summerville implementing for global growth at Anzu.io?
    How has Geoffrey Summerville's partnership with Quartz impacted his work at Anzu.io?
    What are the main challenges Geoffrey Summerville faces in his role at Anzu.io?
    Geoffrey Summerville
    Geoffrey Summerville, photo 1
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    Location

    New York, New York, United States