Geoffrey Bula

Geoffrey Bula is a seasoned technology executive currently serving as the Director of Software Strategy & Commercial Product Management at Lenovo, based in Apex, North Carolina.12 With a career spanning over two decades at Lenovo, Bula has held several leadership positions within the company, showcasing his expertise in software development, product management, and strategic planning.

Career Progression at Lenovo

Director – Software Strategy & Commercial Product Management: In his current role, Bula is responsible for:

• Leading overall cloud platform and software direction to achieve strategic objectives
• Ensuring alignment across technical and functional areas with global executive management
• Conceptualizing and delivering innovative solutions
• Defining customer requirements, conducting partner and technology evaluations
• Performing market and competitive analysis
• Strategic product planning and executive communications1

Notable Achievements::

• Defined a 3-year Commercial Cloud & Software Product Strategy
• Led new Commercial IoT & Augmented Reality cloud platform product offerings and business plans
• Conceptualized and launched Lenovo Device Intelligence AI Solution (Predictive Maintenance)1

Previous Roles at Lenovo::

1. Director – Contextual Computing Group (October 2015 - January 2017)

   • Led the delivery of cloud inference engine services
   • Improved service availability from 89% to 99.9%
   • Delivered critical new contextual search feature on time1

2. Director - Enterprise Systems Research Lab (December 2014 - October 2015)

   • Built a new global research team focused on Enterprise Systems, Big Data, and HPC
   • Conducted research on ARM64 Servers, Software Defined Networking and Storage, Data Center Management, and NVM technologies1

3. Director – Software Product Management, Software and Peripherals (2010 - April 2013)

   • Developed Android and PC application store
   • Drove high-value content and applications for new Lenovo tablets
   • Successfully launched the Lenovo App Shop, Enterprise Shop, and Lenovo Tablet ecosystem1

4. Director, World Wide Services Offering Development and Operations (2006 - 2009)

   • Led global services offering development for Notebooks, PCs, and Servers
   • Contributed to achieving 60% year-over-year top-line revenue growth in the first year
   • Established global services portfolio and offering sales management system1

Throughout his career at Lenovo, Geoffrey Bula has demonstrated a strong track record in driving innovation, improving product performance, and achieving strategic business objectives across various domains of software and technology management.