Geoff Tuff

Geoff Tuff

Geoff Tuff is a Principal at Deloitte and holds various leadership positions across the firm's Sustainability, Innovation & Strategy practices. He serves as the Global Sustainability Leader for Energy & Industrials and the U.S. Clean Hydrogen Leader.134

With over 30 years of experience, Tuff has consulted some of the world's top companies on topics related to growth, innovation, and adapting business models to deal with change.12345 His work centers around helping clients transform their businesses to grow and compete in non-traditional ways.25

Tuff is a widely sought-after speaker and writer on the topic of growth through innovation. He is a regular contributor to Harvard Business Review and a Wall Street Journal bestselling co-author of two books: "Detonate: Why – and How – Corporations Need to Blow up Best Practices (and Bring a Beginner's Mind) to Survive" (2018) and "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws" (2021).135

He has been recognized as a finalist for the Thinkers50 Distinguished Achievement Award in Strategy (2019) and Leadership Award (2021).13 Tuff holds a BA from Dartmouth College and an MBA from Harvard Business School.135