Geoff Potter

Geoff Potter is a seasoned communicator, storyteller, and marketing leader currently associated with Ground Floor Partners and Potter INK Communications. His professional focus is on stakeholder engagement and effective communication strategies that drive success in various sectors.

Professional Background

• Ground Floor Partners: At this firm, Geoff emphasizes the importance of storytelling in marketing and leadership, helping organizations articulate their narratives to engage stakeholders effectively.
• Potter INK Communications: Here, he specializes in editing and enhancing communication materials, such as resumes and cover letters, particularly for clients at the Career Transitions Center of Chicago.23

Expertise

Geoff is recognized for his ability to blend authenticity with strategic messaging. He advocates for storytelling as a crucial tool in leadership and marketing, believing that compelling narratives resonate more deeply with audiences. His insights often highlight the need for clarity and emotional connection in communication to foster engagement and drive action.13

Online Presence

Geoff maintains an active LinkedIn profile where he shares tips on storytelling and its impact on leadership and marketing strategies. His username on LinkedIn is geoff-potter-writer-editor, where he engages with a community interested in effective communication practices.2

Overall, Geoff Potter's work integrates storytelling with strategic communication, making him a valuable asset in the fields of marketing and stakeholder engagement.