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Geoff Hardwicke
Partner/Managing Director at Trigger
Geoff Hardwicke is a seasoned professional with over 25 years of experience in the communication industry, having worked in various capacities in agencies and on the client side.
His diverse experience spans from large multi-national agencies to small independent firms, including prominent Canadian retailers and entrepreneurial breweries, providing him with a comprehensive understanding of the marketing landscape.
Geoff's unique perspective on brand building and integrated marketing stems from his background on both sides of the marketing spectrum, enabling him to drive both top and bottom-line sales effectively.
His expertise lies in an integrated approach to marketing, insights into consumer behavior, leadership through teamwork, and brand commerce.
Geoff holds educational qualifications from Queen's University and Mohawk College, specializing in Business, Finance, and Marketing.
Throughout his career, Geoff held key positions such as Partner/Managing Director at TRGR Advertising, Client Service Director at Dentsu Aegis Network, EVP General Manager at Venture Communications, Managing Director at SID LEE, and various other significant roles at renowned organizations in the industry.