Genevieve Michaels

Genevieve Michaels is a freelance writer specializing in long-form content for B2B tech companies.12 She focuses on creating in-depth content such as whitepapers, case studies, ebooks, and long-form blogs, often working with original data or interviews.1

Professional Background

Genevieve regularly works with various brands in the tech industry.3 As of July 2024, she was actively seeking new clients and projects.24 Her expertise lies in crafting detailed, comprehensive content tailored to the needs of B2B technology firms.

Work with Atlassian

While not explicitly mentioned as a Case Study Writer at Atlassian, Genevieve has written content related to Atlassian's Work Life platform. She shared an article titled "6 ways leaders can build a culture of voice" for Work Life by Atlassian4, demonstrating her involvement with the company's content creation.

Recent Developments

In October 2023, Genevieve announced that she had taken on a part-time role as Content Lead at Verbatim, which she described as anchoring her freelance practice.5 This suggests that she maintains a mix of freelance work and more stable engagements.

Writing Style and Reputation

Genevieve is known for her clear and compelling voice as a writer. She has been described as responsive, thoughtful, and professional in her work as a magazine contributor.6 Her ability to create engaging, in-depth content has likely contributed to her success in the B2B tech writing space.