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Genevieve Bell
Distinguished Professor & Director, School of Cybernetics
Genevieve Bell is a distinguished professor and the Director of the School of Cybernetics at The Australian National University (ANU).1 She is a cultural anthropologist, technologist, and futurist known for her work at the intersection of cultural practice and technology development.1
Career Highlights
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Intel Corporation: Bell spent 18 years in Silicon Valley, helping guide Intel's product development by developing the company's social science and design research capabilities.1
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ANU School of Cybernetics: As the inaugural Director, she focuses on exploring new approaches in engineering and the implications of living in a data-driven world.12
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3A Institute: Prior to her current role, Bell established the 3A Institute at ANU, which aimed to build a new branch of engineering to manage the impact of artificial intelligence on humanity.1
Achievements and Recognition
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Florence Violet McKenzie Chair: Bell holds this inaugural position at ANU, named after Australia's first female electrical engineer.1
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Board Positions: She serves as a Non-Executive Director on the Commonwealth Bank of Australia Board and is a member of the Prime Minister's National Science and Technology Council.1
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Fellowships: Bell is a Fellow of the Australian Academy of Technology and Engineering (ATSE) and the Australian Academy of the Humanities (AAH).1
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Awards: She has received numerous accolades, including induction into the Women in Technology International Hall of Fame and the ABIE Award for Leadership.1
Research Interests
Bell's work focuses on telling hopeful stories about futures that are actively built in the present and informed by the past. She is particularly interested in the concept of "New Cybernetics," which builds on original cybernetic ideas to steer technological development with consideration for human and environmental influences.1
Genevieve Bell is recognized as an industry pioneer in user experience and a leading voice in the fields of emerging technology, cybernetics, and artificial intelligence.2
