University of California, Santa Cruz

Dynamic Leader, Brand Advocate, Customer Obsessed Marketer. Currently at SEPHORA (Previously Gap, Thirdlove, Everlane)

Banana Republic

Head of Integrated Brand Marketing

Head of Marketing/Senior Director, Banana Republic Factory

SEPHORA

Director of Brand Strategy and Integrated Marketing | SiJCP

Founded boutique marketing consultancy, serving as external consultant and interim in-house leader, helping steer 2- to 16-member teams toward company goals, while building and executing strategies against initiatives. 

Services span marketing strategy and leadership, brand messaging and development, project management, and process / organizational optimization. Selected engagements: 

•	Content Strategy and Marketing Process Optimization |  Everlane: Performed assessment and delivered recommendation for cross functional planning, including tools, RACI and meeting structure. 
•	Strategy  |  Gap Brand: Delivered strategy to retain customers in closing Gap stores. Inclusive of personalized email series, promotion testing and messaging.
•	Digital Denim Experience | Old Navy: Project manage 20-member cross-functional Task Force (ranging from UX and Creative, Product Management, Merchandising and Marketing). Successfully launched tests to optimize product pages, category pages and denim website marketing
•	Messaging & Brand Development |  BrightSide: Advise founder/CEO on email strategy, brand positioning and messaging.

Gena Tomisser Consulting

Retail & E-commerce/ Brand Strategy Marketing Consultant (Everlane | Old Navy | Gap | Brightside)

ThirdLove

Director Of Brand Marketing

Bringing product and brand storytelling to life through content in the digital space.

Gap Inc.

Director, Digital Brand Management

Drive North America eCommerce business through website marketing, optimization, personalization and mobile experience.  Drive retention of customers by tailoring marketing to different customer segments. Develop all customer facing product messages for use on the Gap.com website (all global markets) email and digital marketing. Balance brand engagement and business driving efforts. Lead a marketing team of 7 and represent Gap.com in frequent meetings with executive leadership.

Director of Site Experience Marketing, Gap.com

Senior Manager, Global Marketing Communication, Gap.com

Marketing Manager, Email

Develop the brand advertising strategy for Topspin Media utilizing relationships with artists and labels, and the viral technology of the Topspin platform.  Build and manage relationships with major publishers, brands and agencies to build advertising solutions using music and Topspin technologies. Build sales materials including cross platform marketing programs for specific publishers and brands.  Sell and manage advertising programs directly to brands. Work directly under the VP of Business Development on strategic deals with music technology companies and publishers.

Topspin Media

Manager, Brand Advertising and Business Development

Manage the tech and gaming verticals of the North West, focusing primarily on the Hewlett Packard account. Role involves everything from brainstorming and pitching big ideas, to answering RFPs, to managing and executing on cross platform and media based advertising campaigns.  Past campaigns have included a strong focus on music where I have helped put together sponsored concerts, branded demo stations as well as PR efforts in addition to media on Myspace.  This role requires a deep understanding of ad products, as well as how to strategically put together advertising plans to help achieve an advertisers goals.

MySpace

Strategic Account Manager

Manage wide range of field accounts based out of the North West region including Gap, Banana Republic, Old Navy, Nordstrom and Xbox.  Job entails answering RFP's with custom proposals, and providing insight to clients on what products will work the best for their initiatives.  Role involves taking ownership of all stages of the sales cycle, including the pitch, the execution, overseeing the ad scheduling, managing delivery, reallocating and optimizing, as well as providing detailed campaign re-caps to clients at the end of a campaign.  Role requires extensive product knowledge of all areas of Yahoo! including Yahoo!'s premium partners such as eBay and Comcast.  While my accounts are specific to display advertising, I have base knowledge of search advertising as well as ad network advertising.

Yahoo! Inc

Account Manager

Yahoo! Inc., Brand Operations
Job entails scheduling and managing Product and Travel submit orders (a product within Yahoo! Search) , as well as working closely with the Sales Coordinating team to ensure successful execution of all new and running campaigns.  Also managed Yahoo! Branding accounts, which involved scheduling display ads as well as monitoring the delivery of the campaigns.  Both roles entail being able to adjust quickly to change, as well as the ability to problem solve, and often times think outside of the box in order to achieve a goal.

Yahoo Inc.

Media Delivery Coordinator

This position allowed me to work with students with a variety of disabilities including mental retardation, autism, visual impairment and communication impairment.  I provided assistance one hour a day during my senior year in high school. I helped calm and re-direct students to ensure their success during their P.E. time out of the class room, which was very stressful for them.

Cabrillo Elementary School

Volunteer Special Education Assistant

Camp Harmony is a sleep away camp for children living in homeless shelters; This camp provided a needed respite from their uncertain, stressful lives.  This camp is completely staffed by volunteers.  This camp provided a pivotal experience in my understanding of the effects of poverty and drug abuse.