Gemma McCrohan

Gemma McCrohan is an experienced program manager with a strong background in the bicycling industry. She currently holds the position of General Manager - Behaviour Change at Bicycle Network, a prominent organization in the cycling sector.

Professional Background

In her role at Bicycle Network, Gemma is responsible for:

1. Planning and executing initiatives and programs
2. Creating compelling experiences to motivate people to cycle
3. Leading project teams

Her expertise lies in project management and stakeholder engagement, which contributes to her excellent communication skills.

Key Initiatives

Gemma has been involved in several notable projects:

The Happiness Cycle:: This program, aimed at 13 to 17-year-olds in regional and rural areas, provides teenagers with bicycles to encourage active lifestyles.1 In one instance, over 200 Redland teenagers received new bikes through this initiative.2

Promoting Cycling to School:: Gemma advocates for students riding to school, emphasizing that it boosts independence and is crucial for children's development.3

Improving Cycling Infrastructure:: She has been involved in campaigns for better cycling facilities, such as increased bike parking at train stations in Melbourne's west4 and secure bicycle cages at hospitals.5

Expertise and Impact

Gemma is recognized for her deep understanding of the bicycling world and her passion for promoting cycling as a means of transportation and lifestyle choice. Her work focuses on behavior change, aiming to encourage more people to adopt cycling for various purposes, including commuting, recreation, and overall health improvement.3