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Gemma M Storey
Creative copywriter specialising in crisis management training & public relations
Gemma M Storey is the Head of Content at Polpeo, a crisis simulation company.3 She specializes in crisis management and creative copywriting.4 Gemma has been working with Carrot Communications, a PR firm for early-stage companies, since 2007 as a content specialist.5 In her role at Polpeo, she is part of a team that creates realistic and immersive crisis simulations to prepare organizations for effective communication during crises.13
Gemma's expertise extends to writing various types of content, including news articles, by-lined pieces, thought leadership papers, blog posts, newsletters, sales emails, and web copy.5 Her work contributes to Polpeo's mission of helping companies rehearse and implement their crisis plans to minimize potential damage to their brand reputation.1
As of April 4, 2024, Gemma posted on LinkedIn expressing gratitude for people who have supported her during challenging times.2 This suggests she values professional relationships and personal growth in her career.