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Gemma East
Director of UK Strategic Accounts, Medscape.
Gemma East has over 5 years of experience in Healthtech, focusing on providing solutions for Health marketers through the use of data and technology. She is enthusiastic about disruptive start-ups and successfully founded the first programmatic platform for Healthcare in the UK and Europe with the acquisition of Vitality Ad Lab last year. Gemma adopts a consultative and forward-thinking approach in the highly regulated and challenging innovation environment of the healthcare market.