Geetika Singh

Geetika Singh is an experienced professional in the market research industry, currently serving as an Executive Director at Ipsos, a global market research company.13

Career at Ipsos

Geetika has been with Ipsos since November 2018, working in the Mumbai area of India.3 In March 2022, she was elevated to the role of Country Service Line Leader for Ipsos UU (qualitative research) in India.16 This promotion was part of a larger reorganization of Ipsos India's leadership team to drive growth.

Responsibilities

As the Country Service Line Leader for Ipsos UU, Geetika is responsible for overseeing qualitative research operations in India.6 In April 2024, her role was further expanded to include being the "generative artificial intelligence (AI) champion" for Ipsos UU India, tasked with improving AI adoption across teams.2

Previous Experience

Prior to joining Ipsos, Geetika held the position of Vice President at GfK Mode, another market research firm.35 Her experience at GfK Mode and other roles in the industry have contributed to her expertise in market research and qualitative methodologies.

Professional Profile

Geetika's LinkedIn profile (username: geetika-singh-04a2273b) showcases her professional journey and current role at Ipsos.3 She is based in the Mumbai area and has built a network within the market research industry, with over 370 connections on LinkedIn.4

Geetika Singh's career progression and current leadership role at Ipsos demonstrate her expertise and significant contributions to the field of market research, particularly in qualitative methodologies and emerging technologies like AI.