Head of Convenience Digital (global role) at METRO/MAKRO Cash and Carry

- Reporting to Global Director – Retail Franchise)

METRO/MAKRO Cash and Carry

Head of Convenience Digital (global role)

- reporting to Retail Director)Manage a team of professionals in the following areas: Category Management for Retail franchise and Distribution channel, Marketing, Customer Core Target Groups and Project ManagementFranchise concept development and implementation of LaDoiPasi – the largest franchise chain in Romania (B2B support, B2C value proposition)Lead the retail strategy for both, independent and franchise customers; develop the marketing strategy for Retail Division in line with company's objectivesDistribution channel marketing strategy development and implementation (B2B eCommerce)Grow and maintain relations with retailers, vendors, business partners and PR & advertising agencies

SC Metro Cash & Carry Romania SRL

Head of Retail Marketing & Communication

- reporting to CEO)Initiate, direct and coordinate projects and programs to create and implement customer-centric strategies for targeted groups. Identify winning customer insights, growth opportunities and priorities for defining Unique Selling Proposition: “one stop shop” for office supplies. Execute General Business Needs format in order to generate revenue increases and improve  brand image. Oversee web-shop in all business aspects: web optimization,  marketing, purchasing, product data, logistic and customer support. Supervise, train and manage a team of 50 professionals from different areas (marketing, eCommerce, purchasing, category management, CRM, operational). Handled budgets, forecasts and performance evaluations. Planned target goals and managed P&L. Develop and maintain relations with large accounts, vendors and agencies.

Head of Corporate Customers and B2B eCommerce

Customer Target Group Manager (B2B)

- reporting to Purchasing & Merchandising Director)Earned promotion based on outstanding performance to hold responsibilities including both Romanian and Moldavian markets; contributed significantly to opening of Metro Serbia.Held direct responsibilities for managing Toiletries/Detergents/Canned goods categories. Oversaw permanent survey of market and consumer trends; negotiated yearly contracts, including trade terms and promotional plan milestones, as well as leaflet promotions.

Geanina Ghiculescu