Gaye Steel

Gaye Steel is a senior strategic and commercial leader with extensive experience in marketing and brand development. She currently serves as the Director of Capability at the Australian Association of National Advertisers (AANA).345

Professional Background

Career Highlights::

• Over 25 years of experience in global blue-chip FMCG (Fast-Moving Consumer Goods) multinational environments4
• Accomplished marketing professional with expertise in FMCG, Retail, Franchise Networks, and Telecommunications5
• Specializes in strategic marketing, brand building, and capability development2

Key Roles and Achievements

• Director of Capability at AANA16
• Involved in marketing capability programs, including "Brand Building the Nestle Way" (BBNW 4.0)1
• Described as a data-driven leader, brand builder, and changemaker2

Gaye Steel is recognized for her strategic approach to marketing and her ability to provide valuable industry insights and marketing tips through professional development programs.3