Gavin Taylor

Gavin Taylor is a seasoned Media Strategist and Broadcast Professional with over 17 years of experience in the industry. With extensive knowledge in media strategy, budget planning, and driving the business prioritization process, he has made strategic commercial brand opportunities for clients and agencies. Gavin is an accomplished professional with a BA in English Language and Film Studies from the University of Kent. He has held various leadership roles throughout his career, including VP Media Planning and Senior Director of Media Planning Strategy - Channel 5 & MTV at Viacom International Media Networks. Gavin is an expert in cross-promotional strategies and has successfully managed Viacom's Media Planning functionality.

In his current role, Gavin manages the Media Strategy for the MTV UK channels, all MTV channels outside of MTV US, and incorporates audience migration between free-to-air (Ch5 Network) and Pay TV channels (MTV, Comedy Central, Nickelodeon, BET). He leads collaborative campaigns across creative, digital, and marketing channels from brief to execution, using analytical insights to drive innovation. Gavin's passion for discovering new ideas and content inspires his teams, leading them to find innovative solutions for briefs.