Gaurav Kakkar

Business lead -Marketing & E-commerce

Gaurav Kakkar is a prominent figure in the digital marketing industry, currently serving as the Lead - Digital Marketing at HCL America, Inc.2 He has an extensive background in digital marketing, particularly within the HCL Technologies ecosystem.

Professional Background

Gaurav Kakkar previously held the position of Global Digital Marketing head at HCL Technologies, a $7.4 billion global IT company.1 In this role, he was responsible for:

Managing digital platforms
Conceptualizing and executing global brand awareness campaigns
Driving online demand generation
Aligning digital strategies closely with business objectives

Achievements

Under Kakkar's leadership, the Digital Marketing team at HCL Technologies has achieved significant milestones:

Generated over $1 billion in funnel through online channels, SEO, and paid media1
Won more than 100 industry awards, including ITSMA, Forrester Groundswell, and DMA International ECHO1
Secured the 2017 ITSMA Diamond award for "Transforming Marketing for Digital Leadership"1
Revamped the company website, resulting in a web lead funnel worth $1.2 billion within one year1
Increased average time spent on the website by 42% through personalization1
Achieved the #1 position in content marketing score in the European Union region for Large Enterprise BDM audience among peers, as recognized by LinkedIn1

Recognition and Expertise

Gaurav Kakkar is recognized for his expertise in digital marketing:

Named among the top 100 Digital Marketers by Paul Writer & PluralSight1
Co-authored the book "You are the key – unlocking doors through Social Selling," which became a bestseller on Amazon India and WH Smith1
Developed various Digital Marketing propositions, including a Digital Marketing maturity framework used by global companies1