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Gary Wilkinson
Managing Director at Bliss Point Research - Evidence-based Adviser - Market Research Consultant
Gary Wilkinson is a seasoned professional with over 20 years of experience in market research, having worked at top-tier companies before founding his consultancy, BlissPoint Research.
With a background in Psychology (B.Sc. in Psych (Hons)) and Business (MBA (U Syd.)), Gary provides consultancy services that go beyond data and reports, offering tailored guidance to clients seeking specific answers within their market.
BlissPoint Research, under Gary's leadership, focuses on consumer understanding, business reality, and behavioral economics to deliver actionable insights backed by industry experience and solid educational foundations.
Gary's consultancy firm boasts a team of skilled consultants who craft solutions for various industries, distilling in-depth reports into concise presentations that guide clients in making informed decisions on strategic elements like new product development, customer satisfaction, advertising concepts, and brand positioning.
Gary Wilkinson has held key positions at various organizations, including Director at True North Research, Managing Director at Bliss Point Research, Managing Director at AMR, and Director at AMR.
His expertise lies in assisting senior executives in service-based industries in shaping their strategies effectively using research-backed recommendations and insights.