Gary Wilkinson

Managing Director at Bliss Point Research - Evidence-based Adviser - Market Research Consultant

Gary Wilkinson is the Director at True North Research, a position he has held since April 2018.1 He is also the Managing Director of Bliss Point Research, a company he founded in October 2012.1 With a background in Psychology (B.Sc. in Psych with Honors) and Business (MBA from the University of Sydney), Wilkinson has over 20 years of experience in market research at senior levels.1

Professional Experience

Director at True North Research: In this role, Wilkinson provides consultation across the True Sport and BenchMark areas of the business. He works with the senior management team to offer strategic marketing advice for rights holders and sponsors based on BenchMark results.1
Managing Director at Bliss Point Research: Wilkinson leads a team of senior consultants who create market research solutions for clients. They focus on analyzing data to deliver strategic advice based on evidence.1

Previous Roles

Managing Director at AMR (March 2000 - September 2012)
Director at AMR Interactive (March 1995 - March 2000)1

Education

B.Sc. in Psychology (Honors) from UNSW (1983-1986)
MBA from the University of Sydney (1993-1997)1

Wilkinson's approach combines consumer understanding, business reality, and behavioral economics to provide consultancy guidance rather than mere instruction to his clients.1