Gary Whitlock

Gary Whitlock is a highly experienced brand strategist, creative director, and consumer neuroscience enthusiast with over 20 years in marketing.

With a focus on integrated branding informed by psychology, Gary aims to tap into human emotions influencing decision-making and purchasing behaviors.

He has spearheaded projects for numerous global Fortune 500 companies including Procter & Gamble, Microsoft, Disney, and more, honing his expertise in branding and design.

Having held leadership positions in reputable firms like SALT Branding, Nielsen NeuroFocus, and Blue Shield of California, Gary brings a wealth of knowledge in repositioning brands and crafting innovative design methodologies.

Currently, Gary serves as the Head of Visual Identity and Design at Nestle's Bay Area ice cream division, overseeing brand storytelling, packaging, and design strategies across various touchpoints.

His unique background in psychotherapy and design allows him to offer a distinctive philosophy emphasizing the understanding of consumers' rational, emotional, and primal needs, echoing industry wisdom that success in marketing requires a psychologist's perspective.