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Gary Rothman
eCommerce & Marketing
Gary Rothman is an accomplished e-Commerce leader and digital marketer with a track record of driving growth and profitability for companies across various life stages.
His expertise lies in e-Commerce and digital marketing strategy, merchandising, SEO and SEM, user experience design, mobile marketing, social media, campaign analytics, strategic partnerships, customer acquisition, and consumer insights.
Gary's educational background includes a B.A. in Communications (Public Relations) from Chapman University and A.A. in Retail Management and Fashion Merchandising from Santa Ana College.
Throughout his career, Gary has held key roles such as Vice President eCommerce & Marketing at Segue Corporation, Vice President eCommerce & Digital Marketing at BB Dakota, Inc., and Director eCommerce & Digital Marketing at various well-known companies like St. John Knits, Direct General Auto Insurance, and Fruit of the Loom.
He has also managed licensing at companies like American Girl, The Coca-Cola Company, and has experience in founding and leading marketing and eCommerce efforts at Digital Action and Bamboozle Surfwear.