Gary Prince

Gary Prince is the Chief Executive Officer of The Payment Firm Limited, a UK-based electronic money institution (EMI) that launched its services in 2023. He has extensive experience in the payments and mobile finance sectors, with over 23 years dedicated to developing innovative payment solutions for various market segments, particularly small and medium enterprises (SMEs) that have often been overlooked by traditional financial services.

Professional Background

• Current Role: Gary has been serving as the CEO of The Payment Firm since March 2023. Under his leadership, the company aims to disrupt the payments industry by offering transparent pricing and user-friendly services tailored for individuals and businesses alike.234

• Previous Experience: Before joining The Payment Firm, Gary held significant positions including Chief Strategy Officer at SimplyPayMe, where he focused on alternative payment products. He has also founded and led his own consultancy, Astus Munia Consilium Ltd.125

Vision and Leadership

Gary is recognized for his strategic vision in the payments landscape. He advocates for disruption in the industry, emphasizing the need for fairer pricing models and simpler terms that benefit smaller players in the market. His approach is characterized by a commitment to transparency and customer-centric solutions.34 He has described The Payment Firm as "the Ronseal of payments," indicating a focus on straightforward service delivery without unnecessary complexity or marketing fluff.4

Skills and Expertise

• Specializations: Gary's expertise spans mobile payments, digital wallets, compliance with regulations like PSD2/Open Banking, and innovative payment processing technologies. He is also noted for his ability to think creatively and strategically across all stages of product development.24

• Mentorship: In addition to his executive roles, he is recognized as a mentor within the industry, sharing insights and fostering growth among peers and emerging professionals in fintech.2

Gary Prince's leadership at The Payment Firm reflects his deep commitment to transforming payment solutions to better serve users while challenging the status quo in financial services.