Gary Moss

Gary Moss is the Brand Alignment Partner at Definition, a branding agency based in Leeds. In this role, he focuses on aligning brand strategies with both customer and employee experiences, emphasizing the importance of integrated experiences for organizational success. His insights highlight that effective brand alignment can significantly enhance customer interactions and employee engagement, leading to better overall performance for companies.14

Moss previously served as the Chair of Brand Vista, a consultancy that was acquired by Definition in 2022. This background contributes to his expertise in delivering comprehensive branding solutions that address both internal and external brand alignment challenges.5 He has articulated the philosophy that successful brands recognize the equal importance of customer and employee experiences, advocating for a holistic approach to brand strategy.12

In addition to his practical work, Moss has authored articles on brand alignment, discussing its critical role in business success and how it fosters a unified vision within organizations.23 His contributions to the field underscore his commitment to enhancing brand experiences through strategic alignment.