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Gary Marx
Chief Executive Officer at Coda Lift LLC
Gary Marx is the Chief Executive Officer of Coda Lift LLC, a conversion rate optimization (CRO) agency based in San Mateo, California. He has extensive experience in the field, having run over 10,000 A/B tests in the past decade. Prior to his current role, Marx held several significant positions, including Senior Director at Round Barn Labs and Senior CRO Manager at Organifi. He is also the founder of Conversion Optimized, LLC, and has been involved with multiple startups, including companies that participated in Y-Combinator programs.123
Marx's background includes a notable tenure at Optimizely, where he was responsible for testing initiatives for major organizations such as CNN, Disney, and ABC. His work focuses on enhancing key performance metrics like average order value, customer acquisition cost, and conversion rates for his clients.23
In addition to his professional achievements, Gary Marx has personal interests that include playing the halo handpan and baking sourdough bread, which he enjoys taking on outdoor adventures.23
