Gary Falco

Gary Falco is a seasoned senior marketer with over 15 years of experience in the Streaming (Film & Television), Music, Lifestyle, Sports/Fitness, Fashion, and Tech industries.

His expertise lies in disruptive and innovative brand storytelling through culture, focusing on product and service propositions.

Throughout his career, Gary has excelled in creating energy around the brands he has worked with, including Apple, Nike, and Beats by Dre.

His specialties include Brand Management, Influencer Marketing, Brand Partnerships, Creative Strategy & Execution, Talent Management, Public Relations, Negotiation, and Content Production.

Gary holds a Bachelor of Arts (B.A.) degree in Communication and Media Studies from Arizona State University.

He has held key roles such as Programming Lead for Apple TV+ Brand Experiences at Apple, Global Head of Lifestyle Marketing at Apple Music + iTunes, Global Entertainment Marketing at Beats by Dr. Dre, and Senior Manager Global Entertainment Marketing at Nike.

Previously, Gary was also involved in brand marketing at Cole Haan (Nike, Inc.) and worked as an Assistant to Global Creative Director/Design Studio Manager at Cole Haan (Nike, Inc.).