Gary Bouton

Gary Bouton is the Vice President of Data Engineering at EMX Digital, a leading marketing technology company that specializes in digital media solutions. In his role, he oversees the Data Engineering and Data Science Product teams, focusing on optimizing data pipelines and enhancing data analytics capabilities. Under his leadership, EMX has significantly improved its data processing efficiency, notably reducing data pipeline costs by 85% through the implementation of Amazon Athena, which allows for more streamlined and cost-effective data management processes.12

Bouton is recognized as a strategic quantitative professional with expertise in data analytics, modeling, and regression analysis. He has received engineering awards for his contributions to the field and is known for his ability to leverage data to drive business decisions and product development.2 His work at EMX involves processing vast amounts of data—over 2 TB of raw data every hour—to support real-time decision-making in digital advertising.1

For further insights into his professional background, you can find him on LinkedIn under the username garydatascience.