Garry Williams

Garry Williams is a key figure at UNIT9, a global production and innovation company based in London, United Kingdom. Here are some key details about his role and background:

Professional Position

Garry Williams currently serves as the New Ventures Business Director at UNIT9.2 He has also held other significant roles within the company:

• Head of Business at UNIT9's Metaverse Advisory Department4
• Business Director at Attractions by UNIT95

Company Overview

UNIT9, where Garry works, is described as:

• A modernist production company specializing in storytelling, advertising, utility, and gaming1
• A global innovation partner that uses technology to develop experimental content3
• A company with 21-100 employees, headquartered in London1

Expertise and Focus Areas

Garry Williams is involved in several cutting-edge areas of digital marketing and experiences:

• He has expertise in the metaverse and emerging technologies4
• He focuses on creating innovative and immersive retail experiences, advocating for "retailtainment"2
• He works on developing attractions and experiences that blend technology with physical spaces5

Industry Perspective

Garry is known for his insights on the future of retail and brand experiences:

• He believes that while some claim retail is dying, it's only "boring retail" that's in trouble2
• He emphasizes the importance of creating exciting, multisensory experiences for consumers2
• He advocates for redefining how impact is measured in retail spaces, focusing on evoking emotions and creating enjoyable experiences2

Garry Williams is an influential figure in the digital marketing and experiential design space, consistently pushing for innovative approaches to engage consumers and create memorable brand experiences.