Garrison Dua

Garrison Dua is the Vice President of Demand at AdsWizz, a company under SiriusXM. He has extensive experience in digital media and programmatic advertising, with nearly 15 years in the industry. Dua has been with AdsWizz since 2016, where he oversees business development and client services, focusing on enhancing audio advertising strategies and solutions for clients.256

In his role, Dua emphasizes the importance of audio advertising in reaching audiences effectively. He has contributed to various publications discussing how brands can build trust through emotional connections in audio advertising and the benefits of digital audio in integrated marketing campaigns.12 His insights highlight the growing significance of digital audio as a medium that fosters deeper connections with listeners compared to traditional advertising channels.2

Dua's professional background includes significant roles in media and ad tech, where he has developed expertise in leveraging audio attribution tools to optimize advertising efforts across multiple channels.35 His LinkedIn profile indicates a strong commitment to advancing the capabilities of audio advertising and enhancing client engagement through innovative strategies.47