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Garrett Taylor
Director, Programmatic Partnerships at PulsePoint
Professional Background
Garrett Ryan Taylor is a seasoned professional with extensive experience in the field of marketing and programmatic advertising. Currently serving as the Director of Programmatic Partnerships at PulsePoint, Garrett has embraced the opportunities presented by the ever-evolving digital landscape. With a keen understanding of both the strategic and operational facets of programmatic marketing, he has made significant contributions to his organizations over the years.
Garrett's career has been marked by a variety of roles, each building on his previous experience to enhance his expertise. Before stepping into his current position, he held the role of Strategic Account Director at PulsePoint, where he leveraged his skills in managing relationships and driving strategic initiatives to support programmatic solutions that meet client needs.
Garrett's journey in the digital marketing arena began with positions that further honed his account management capabilities. Notably, as a Senior Account Manager at Xaxis, and previously at LiveRail, he cultivated a deep understanding of agency services and client relations, allowing him to excel in driving revenue and ensuring customer satisfaction. His early career experience at companies such as Outrigger Media, Veoh Networks, and Gorilla Nation Media paved the way for his strong foundation in sales planning and operations management.
Education and Achievements
Garrett earned his degree in Business Administration with a focus on Marketing from San Francisco State University's College of Business. This educational background provided him with the theoretical knowledge and practical skills that are essential for success in the competitive field of marketing. His commitment to learning and professional development is reflected in the various roles he has undertaken, each seasoned with responsibility and complexity.
Over the years, Garrett has not only developed strong relationships within the industry but has also been recognized for his role in shaping innovative marketing strategies that drive business results. His ability to analyze market trends and client needs has positioned him as a trusted partner in every organization he has worked with, significantly contributing to their growth and success.
Achievements
Throughout his career, Garrett has achieved notable milestones that reflect his expertise and dedication to excellence in marketing and digital advertising. Leading programmatic partnerships at PulsePoint exemplifies his ability to strategically align business goals with market opportunities. Furthermore, his tenure at Xaxis and LiveRail saw him successfully manage substantial client accounts, fostering relationships that were pivotal to the expansion of service offerings and client satisfaction.
Garrett's contributions extend beyond client management to include strategic insight into the operational aspects of programmatic advertising, making him an asset in any marketing environment. His time spent in roles such as Publisher Relations & Operations Manager at Outrigger Media has equipped him with a holistic understanding of digital media, enhancing his ability to bridge the gap between technology and marketing strategy.
In conclusion, Garrett Ryan Taylor is a dynamic figure in the marketing and programmatic advertising landscapes, bringing over a decade of experience and a rich educational foundation to his work. His journey reflects a dedication to growth, innovation, and above all, building meaningful relationships that foster excellent business outcomes.