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Garrett Royds
SVP @ Flipp
Professional Background
Garrett Royds is a seasoned executive with extensive experience in sales, revenue generation, insights, and analytics within the retail technology sector. He currently serves as the Senior Vice President of Sales, Revenue, Insights & Analytics at Flipp, where he has made significant contributions to the company's growth and innovation in retail technology. Under his leadership, Flipp has been able to leverage data-driven insights to enhance user experience and drive business performance across various markets. Prior to taking on this senior role, Garrett dedicated several years to Flipp, advancing through multiple positions that highlighted his capabilities in business development and strategic partnership management.
Garrett's journey in business development began with his role as an Account Manager at Maritz Canada, where he honed his skills in sales strategy and customer relationship management. He continued to grow his career at PSI Engineering as a Marketing and Sales Manager, enabling him to blend technical insights with marketing strategies. Eventually, Garrett joined Flipp, where he undertook various roles including Partner Account Lead, Partner Relationship Manager, and Senior Manager of Business Development. Each position allowed him to deepen his understanding of the retail technology landscape and build lasting relationships with partners and clients.
Education and Achievements
Garrett Royds holds an Honours Bachelor of Business Administration with a focus on Sales and Marketing from Wilfrid Laurier University. This academic foundation provided him with critical insights into market dynamics and consumer behavior, both of which have informed his successful approaches to business strategy throughout his career. Additionally, he pursued advanced studies in Executive Management with a specialization in Organizational Leadership at the renowned Rotman School of Management at the University of Toronto. This experience has equipped him with essential leadership skills and a comprehensive understanding of the complexities involved in managing large teams and driving organizational effectiveness.
Achievements
Throughout his career, Garrett has consistently demonstrated a commitment to excellence and a keen ability to integrate insightful analytics into sales strategies. His efforts have played a critical role in enhancing Flipp’s market position, and he has been a pivotal figure in any initiatives aimed at maximizing revenue through innovative solutions. Garrett's understanding of data analytics within the retail context has enabled him to spearhead projects that not only align with market demands but also anticipate future trends based on consumer purchasing behaviors. Additionally, he has contributed to discussions at Pavilion, a professional organization focused on leadership, where he offered valuable insights on sales strategy and business growth. This involvement underscores Garrett's dedication to thought leadership within his field, emphasizing his passion for sharing knowledge and fostering professional development within the sales community.
Career and Leadership Philosophy
Garrett Royds approaches his work with a philosophy centered on collaboration, innovation, and data-driven decision-making. He believes that success in sales and business development hinges not just on understanding the product but also on comprehensively grasping customer needs and market trends. His leadership style promotes an inclusive environment where team members are encouraged to share ideas and contribute to strategic discussions. By fostering a culture of open communication and collaboration, Garrett has successfully built and led high-performing teams that excel in achieving and surpassing their goals. Furthermore, he emphasizes the importance of continuous learning and adaptability in an ever-evolving retail landscape, encouraging his teams to stay ahead of industry trends and customer preferences.