Garrett MacDonald

Garrett MacDonald is an accomplished revenue innovator with over 22 years of experience in sales and marketing. He has worked with Fortune 500 companies and early-stage mobile adtech/martech, earning a reputation as a self-driven and results-oriented professional. Garrett has a particular focus on expanding business relationships and networking to drive new business with IRIS.TV, a neutral, privacy-oriented video data platform.

Garrett has expertise in various areas, including measurement, attribution, targeting, analytics, and optimization, among others. He is experienced in programmatic media buying, mobile campaigns, video advertising, ad serving, real-time bidding, and mobile data services. Garrett's specialties also extend to pipeline and territory optimization, networking and leadership, sales expansion, risk mitigation, and asset management.

He studied College Preparatory and was a member of the NCS Champs at De La Salle High School in Concord, CA. Later, he studied BA in Physical Geography at UC Santa Barbara. Over the years, Garrett has held management roles in different organizations, including HYPCCCYCL, IRIS.TV, Kochava, Thalamus, Mazena Interactive, Airpush Inc., StrikeAd, inertubetv.com, American Express, Euler Hermes ACI, Bard Davol, The Secession Artist Group, and Nextel Communications.

Garrett is a well-regarded professional with a keen eye for new technologies and business opportunities. He is passionate about using his sales and marketing expertise to drive business growth in a variety of sectors, including entertainment, music, and production.