Garrett Long

Garrett Long is a seasoned marketing executive with expertise in product marketing and demand generation within technical industries. With a successful track record in both Fortune 500 companies and start-ups, Garrett's proficiency lies in revenue growth, product-market fit analysis, go-to-market strategies, pricing models, and partnership development.

At the core of Garrett's experience is leadership in product definition, message creation, and sales enablement, along with implementing demand generation strategies like Account-Based Marketing (ABM). He excels in managing complex contract and partnership negotiations across buy and supply-side scenarios, possessing a deep understanding of the marketing and sales technology stack. Garrett is known for his inclusive leadership style, capable of spearheading intricate programs collaboratively with engineering teams to support product and market initiatives.

Garrett Long's expertise includes P&L management, Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) analysis, Market Requirements Document (MRD) development, Product Requirements Document (PRD) creation, Go-to-Market (GTM) strategies, inbound and outbound marketing, strategic market analysis, business development, competitive positioning, customer ownership, revenue forecasting, cost structure analysis, product roadmap and lifecycle management, ecosystem development, value selling, social media strategy, and lead generation.

Garrett pursued his education in the Engineering Leadership Program at UC Berkeley and holds a Bachelor of Science in Electrical Engineering from Carnegie Mellon University. Throughout his career, Garrett Long has held notable positions such as VP of Marketing at LeapYear Technologies, VP of Marketing/Business Development at ModelOp, Consultant at LeapYear Technologies, Advisor at Core Mobile, Inc., Senior Director of Marketing - Connected Home, Internet of Things (IoT) at SanDisk, Director of Product Marketing at SanDisk, and various leadership roles at KLA-Tencor, Phoenix Pop / Liquid Thinking, PDF Solutions, and more.