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Garrett Kanter
Senior Merchandising Manager Global Lifestyle & Basketball Footwear
Professional Background
Garrett Kanter is an accomplished professional with a robust background in business management, specializing in merchandising, product strategy, and brand management. He currently serves as the Senior Merchandising Manager for Global Lifestyle & Basketball at New Balance, where he plays a pivotal role in overseeing product merchandise that exemplifies the brand's vision and meets global market demands. In essence, his role combines his expertise in strategic merchandising with a passion for basketball culture and lifestyle apparel, allowing him to create products that resonate with consumers.
Before ascending to his current position, Garrett held multiple influential roles within New Balance. He began his career as a Strategy Analyst, where he analyzed market trends and contributed significantly to driving strategic initiatives for the brand. His keen insights and analytical thinking soon led him to become Key Product Launch Manager, where he successfully led numerous product launches that elevated New Balance’s market presence. With a sharp focus on brand positioning and consumer engagement, Garrett has built a diverse portfolio of successful products that have gained recognition in the competitive sports apparel industry.
In addition to his significant contributions at New Balance, Garrett's career path showcases a wide range of experiences. Before entering the global merchandise management sphere, he honed his marketing skills as a User Acquisition/Marketing Intern at TheLocker, where his efforts contributed to effective marketing strategies that expanded the brand's reach. His earlier experiences also include a position as Brand Manager at RockHopper Group LLC, where he refined his abilities to manage and promote brands successfully. Notably, he began his professional journey with an internship at Silvercrest Asset Management, where he gained insights into asset management and investment strategies that would later inform his business acumen.
Education and Achievements
Garrett’s academic foundation is as impressive as his professional achievements. He earned a Master of Business Administration (MBA) with concentrations in Finance and Marketing from Babson College's Franklin W. Olin Graduate School of Business. Babson College is renowned for its focus on entrepreneurship and innovation, equipping Garrett with essential skills and knowledge that he has effectively applied in the corporate world.
His undergraduate studies were completed at Providence College, where he obtained a Bachelor of Arts (B.A.) in Political Science and Government. This academic background has provided Garrett with valuable insights into the dynamics of governance and political behavior, enhancing his capabilities as a business strategist and marketer in today's global marketplace. The combination of these two educational experiences has fostered a comprehensive understanding of market fluctuations, consumer behavior, and innovative business practices.
Achievements
Throughout his career to date, Garrett Kanter has amassed a wealth of achievements that reflect his commitment to excellence in the business arena. At New Balance, his strategic insights and leadership in product launch initiatives have not only propelled the brand to new heights but have also contributed to driving sales, enhancing consumer loyalty, and solidifying New Balance’s reputation as an industry leader in the athletic footwear and apparel market.
His ability to blend analytical skills with creative marketing strategies has made him an asset in every role he's taken on. Garrett's work in global merchandising and brand management showcases his thorough understanding of the market demands and consumer preferences, allowing him to anticipate trends and respond effectively. This foresight has been instrumental in developing successful marketing campaigns and product lines that resonate with audiences around the world.
Moreover, Garrett maintains a consistently positive reputation among peers, reflecting not only his professional achievements but also his integrity, teamwork, and commitment to fostering a collaborative environment. His journey demonstrates a blend of tenacity, intellect, and vision, making him a notable figure in the intersection of sports and business marketing, and a key contributor to his organization’s success.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.