Garret Vreeland

Garret Vreeland is a co-founder and the Chief Commercial Officer (CCO) of ArcSpan Technologies, a company specializing in audience monetization solutions for publishers. Based in New York, Vreeland has a strong background in digital media and advertising, having previously held significant roles at Accordant Media, including President and Chief Revenue Officer, where he focused on programmatic media and data analytics.

At ArcSpan, Vreeland plays a crucial role in developing innovative strategies to enhance first-party data monetization, especially as the industry shifts away from third-party cookies. He has been instrumental in launching products like the ArcSpan Audience Monetization System (AMS) and Custom Content Taxonomies, which leverage AI to improve audience targeting and revenue generation for publishers.124

Vreeland's expertise in the digital advertising landscape is complemented by his collaborative approach to partnerships, as seen in ArcSpan's recent strategic alliance with BeOp to enhance audience data capabilities.4 His leadership is characterized by a commitment to maximizing the value of first-party data and providing tailored solutions for clients in a rapidly evolving market.34