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Gareth Gaston
Chief Digital Product Officer, Enterprise Platforms, U.S. Bank | Head of Design, Agile, and Product Leader | Transformation Specialist
Gareth Gaston is a high-ranking executive at U.S. Bank, holding the position of Chief Digital Product Officer & EVP, Enterprise Platforms.5 He also serves as the Head of Design & Agile at the company.
Professional Background
Gaston has been with U.S. Bank since April 20147, where he has held various leadership roles in the digital and omnichannel banking space. His career at U.S. Bank has seen him progress through several important positions:
- Executive Vice President, Omnichannel7
- Chief Digital Officer for Platforms and Capabilities3
- Chief Digital Product Officer & EVP, Enterprise Platforms5
Responsibilities and Achievements
In his current role, Gaston is responsible for overseeing U.S. Bank's digital platforms and capabilities. He has been instrumental in driving the bank's digital transformation efforts:
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Digital Accessibility: Gaston has championed the importance of digital accessibility at U.S. Bank, ensuring that all digital products are equally usable by all customers and employees, regardless of their abilities.1
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Agile Processes: He introduced an agile process that allowed for monthly tech releases, significantly improving the bank's ability to update and improve its digital offerings.2
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API-Driven Development: Gaston has positioned U.S. Bank as a leader in API-driven developer experiences, continuing to push for innovation in this area.4
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Digital Account Opening: Under his leadership, U.S. Bank has implemented faster and simpler ways for customers to open digital accounts, enhancing the overall customer experience.8
Location and Contact
Gareth Gaston is based in San Francisco, California.56 His LinkedIn username is garethgaston, as mentioned in the query.
Gaston's approach to digital banking emphasizes simplicity, power, and usefulness for customers, with a strong focus on getting things right the first time.1 His leadership has contributed to U.S. Bank's recognition as a model of success in digital accessibility and innovation in the banking industry.