Gareth Everson

Gareth Everson is the founder of Connectably, a software company that specializes in CRM (Customer Relationship Management) solutions integrated with Xero accounting software.1 He has a unique background as both a CRM software implementer and developer, which gives him valuable insights into the real problems businesses face with disconnected sales, marketing, and finance processes.1

Professional Background

Gareth's experience includes:

• Founder of Connectably, a CRM software company12
• Marketing systems specialist
• CRM implementer before becoming a software developer1

Connectably

Connectably, founded by Gareth, aims to solve the "disconnect" problem many service and trades businesses face. The software:

• Integrates deeply with Xero accounting software1
• Focuses on simplifying and connecting sales, marketing, and finance processes1
• Has been accepted on partner marketplaces for Xero, GoCardless, Stripe, and Zoom1
• Includes integrations with GSuite, Office365, Docmail, and Zapier1

Approach and Philosophy

Gareth's approach to CRM and business systems is characterized by:

• A focus on simplicity and practical solutions for businesses13
• Helping business owners who aren't naturally "software people" to systemize their processes3
• A mantra of "It's how you do CRM with Xero" for Connectably1

Current Activities

As of the most recent information available:

• Gareth is writing a book4
• He occasionally posts videos related to his work4
• He runs Connectably under the brand @lemonadeplan on Twitter4

Gareth Everson's LinkedIn username is indeed garetheverson, as mentioned in the query.2