Gareth Davies

Gareth Davies, the Founder of design and innovation collective ACID_WORKS, is a seasoned multi-discipline creative leader with 20 years of experience in the industry. He specializes in the intersection of brand, technology, and environmental design, offering unique insights crucial for executing high-quality brand experiences both in the digital and physical realms.

Gareth's international experience spans projects in the US, Canada, the UK, and the Middle East. Noteworthy achievements include his work for renowned brands such as IKEA, which has been showcased at prestigious events like 'The Future of Retail Conference' in New York and the 'Digital Screen Association' in Toronto. His contributions can also be seen in the Smart Gates at various Dubai Airports terminals.

With over two decades in the creative field, Gareth has launched his agency, mentored at universities, and guided a diverse range of clients from global corporations to local businesses towards success. As the driving force behind ACID_WORKS, his award-winning approach shines in leading digital initiatives from conceptualization to post-launch maintenance, demonstrating a commitment to excellence and precision in project execution.

Gareth's client portfolio includes a range of notable names such as IKEA, Etisalat, Metlife, Etihad, Royal Bank of Canada, Microsoft, and many more. His expertise covers aspects like End-to-End Digital Execution, Space Design, Product Design, Thought Leadership, Design Workshops, Project Production & Management, and Brand Experience.

Recognized for his achievements, Gareth has received several accolades throughout his career, including the Best Innovation Lab at the Digital Space Awards in 2019, the Best Innovation Project at the Arabian Business Awards for Alawwal Bank in 2018, and the Super Alumni Award from the University of Sunderland in 2015. His commitment to innovation and excellence is further highlighted by awards such as the Best Digital Team at the Gulf Experience Awards in 2016 and the Award of Excellence from the Digital Screen Association in 2013.

Having pursued advanced business studies at City of Sunderland College and earning a BA Hons in Interactive Media from the University of Sunderland, Gareth Davies possesses a solid educational foundation complementing his extensive practical experience in the creative industry.

Gareth's professional journey includes pivotal roles such as Founder and Omni-Channel Design Director at ACID_WORKS, Experience Design Lead at Accenture Interactive, Creative Director at Synechron, Senior Art Director at Infusion, Design Director at CRE8, Creative Lead at Rufus, Founder at Change Design, and Academic Tutor at the University of Sunderland.