Gannon Osburn

Gannon Osburn is a highly experienced Marketing and Digital expert with over 18 years of experience in the Asia Pacific region, with a significant portion spent at WPP.

Gannon is well-versed in various aspects of the Digital Marketing Industry including Strategy, Ad Tech, CRM, Optimization, Analytics, and Data Science, among others.

Apart from English, Gannon is proficient in Mandarin, including both reading and writing, and has lived and worked in key Asian cities such as Shanghai, Tokyo, and Hong Kong.

Recognized as one of the 40 UNDER 40 FOR APAC in 2015, Gannon is known as one of the region's top strategic thinkers, creators, digital stars, and planners.

Gannon has a strong background in Traditional Brand Strategy, Creative work like TVCs, Research, Consumer Insights, and Experience.

He has led award-winning campaigns and conducted consumer insights research for Fortune 100 companies across various industries including Automotive, FMCG, Luxury, Banking, Technology, and Travel/Hospitality.

Gannon's expertise spans both traditional Strategic Planning areas such as Quantitative & Qualitative Research, Consumer Based Archetypes, Brand Architecture, and Creative Big Idea, as well as Digital Planning aspects like Regional Display and Social Media Campaigns, DCO, Google Analytics, Adobe Analytics, and more.

Having completed a Master's of Science in Data Science with a Specialization in AI from Northwestern University, Gannon has a strong educational background supporting his industry knowledge.

Throughout his career, Gannon has held key positions in well-known organizations such as McCann Worldgroup, Publicis Groupe, Geometry Global, Wunderman, GTB, and more, where he has contributed significantly to Brand Strategy and Digital Planning.

In addition to his professional roles, Gannon has also lectured on Marketing and Economics at East China Normal University and worked as a China Consultant for various global companies.