Gajan Retnasaba

Gajan Retnasaba is a data-driven conversion rate optimization specialist and the founder of Spiralyze, a conversion optimization agency.13 He specializes in helping businesses improve their website performance and increase conversions through data-driven optimization strategies.

Professional Background

Retnasaba's expertise lies in leveraging analytics to uncover insights and drive optimization efforts. He has led over 120 engagements for clients, focusing on A/B testing websites and landing pages to improve conversion rates.3 His approach combines digital analytics with actionable insights, making him a valuable partner for businesses looking to enhance their online performance.1

Spiralyze

As the founder of Spiralyze, Retnasaba has built a full-service conversion optimization and performance pricing agency.2 The company's unique selling point is its performance-based model, where they grow their clients' businesses and only get paid if they succeed.2 This approach demonstrates Retnasaba's confidence in his team's ability to deliver measurable results.

Entrepreneurial Journey

Before founding Spiralyze, Retnasaba had an interesting career path. He was initially a lawyer who disliked practicing law, then became a chief revenue officer before venturing into building his own business.2 This diverse background likely contributes to his unique perspective on business growth and optimization.

Expertise and Approach

Retnasaba's methodology focuses on experimentation and data-driven decision-making. He emphasizes the importance of A/B testing, stating that it's "almost impossible to lose money" with this approach because unsuccessful experiments can be quickly discontinued.2 This risk-mitigation strategy aligns with Spiralyze's performance-based pricing model.

Gajan Retnasaba's expertise in conversion rate optimization, combined with his entrepreneurial spirit and data-driven approach, has established him as a respected figure in the field of digital marketing and website optimization.