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Gabrielle Shaw
Founder and CEO of Gabrielle Shaw Communications | Vice Chair of Canada-UK Foundation | Building and Scaling Iconic Brands in Luxury, Retail, and Lifestyle - PR Week's 2018-2024 PowerBook
Gabrielle Shaw is the Founder and CEO of Gabrielle Shaw Communications, an award-winning creative communications agency based in London.13 She founded the company in 1997 to focus on building iconic brands in the luxury, retail, and lifestyle sectors.3 Gabrielle is also the Vice-Chair of the Canada-UK Foundation.13
With over 25 years of experience, Gabrielle is an expert in brand strategy, integrated communications, and creating distinctive brand personalities.3 Her agency specializes in luxury, lifestyle, retail, travel & beauty, art & culture, and sustainability.3
Gabrielle's career highlights include:
- Starting her career in journalism and advertising before founding her own agency1
- Leading her agency's private client and family office practice, working on reputation management for high-net-worth individuals1
- Launching an Accelerator Programme in 2018 to support young businesses, especially those with a sustainability focus or female founders1
- Sitting on the advisory board of HURR Collective, the UK's leading peer-to-peer fashion rental platform12
- Working as a mentor for the Walpole Brands of Tomorrow Programme1
Gabrielle is known for her ability to work with entrepreneurs, business leaders, and intergenerational family businesses to articulate their visions effectively.2 She is also involved in mentoring next-generation innovators and start-ups through her agency's accelerator program.2