Gabriela Pileggi

Gabriela Pileggi is the founder and owner of Jardineiro Fiel, a landscaping and gardening business in Brazil.12 Here's a brief overview of her professional journey:

Background and Career Shift

Gabriela initially trained as a lawyer but discovered her true passion in landscaping.13 In 2010, she decided to transform this passion into a business by founding Jardineiro Fiel.2

Business Evolution

Initially, Jardineiro Fiel focused on selling plants for customers to decorate their own spaces. However, Gabriela soon realized that clients preferred personalized services. This insight led her to shift the company's focus to offer comprehensive landscaping services, including design projects and consulting.1

Media Presence and Growth

Gabriela's career took a significant leap in 2015 when she was invited to participate in a GNT network program.1 This exposure led to further opportunities, including:

• Columns in Casa Cláudia magazine
• Weekly programs at Iguatemi about gardening
• Participation in events like Casa Cor

These opportunities not only increased her brand's visibility but also helped distinguish between gardening and landscaping in the public eye.1

Current Focus

Today, Jardineiro Fiel is recognized for:

• Creating and implementing landscaping projects
• Offering specialized consulting services
• Using social media, particularly Instagram, as a primary marketing strategy
• Participating in strategic partnerships to expand visibility and reach new clients1

Gabriela emphasizes the importance of using native plants in decorations and has been dedicated to her craft for over seven years, growing her business primarily through referrals and recent investments in social media marketing.1