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Gabriel Serber
Director of Sustainable Development and Social Impact at McDonald's
Gabriel Serber is the Vice President of Social Impact and Sustainable Development (ESG) at Arcos Dorados, the largest independent franchisee of McDonald's globally.123 He has over 33 years of experience with the company, starting his career as a crew member peeling potatoes in a McDonald's restaurant in Argentina.13
Serber's career progression at McDonald's and Arcos Dorados includes:
- Started as a crew member in Buenos Aires, Argentina in 19903
- Worked in various operational roles in Argentina until 20023
- Moved to McDonald's global headquarters in Chicago as an operations manager3
- Worked in Europe, based in Paris, leading operational programs across several countries3
- Returned to Argentina in 2008 as Corporate Director of Operations Development3
- Transferred to Puerto Rico in 2013 as Managing Director for the Caribbean Region3
- Became Managing Director for Argentina in 20173
- Assumed leadership of the Social Impact and Sustainable Development team in 201934
In his current role, Serber oversees all ESG matters for Arcos Dorados, which operates in 20 Latin American and Caribbean countries with approximately 2,300 restaurants and 90,000-100,000 employees.12 He is particularly focused on youth employment opportunities, sustainable sourcing, climate change initiatives, and diversity and inclusion.1
Serber holds a business degree from Universidad Nacional de General San Martin in Buenos Aires, Argentina, and has completed postgraduate studies at the IAE Business School.3