Gabriel Fonseca is a seasoned Senior Performance Marketing Manager in the health tech industry, specializing in ASO & SEO at mySugr. With over a decade of experience working with tech startups and global companies, Gabriel is passionate about using apps and telemedicine to make diabetes management more manageable for individuals worldwide. He is driven to help people focus on their lives rather than spending countless hours managing the disease.

Gabriel completed his Bachelor of Business Administration in Marketing from the Pontifical Catholic University of Rio de Janeiro, Brazil. He also studied Big Data Management at the Federal University of Rio de Janeiro, where he was the Open Data Institute representative. Gabriel has a mini-degree in Conversion Optimisation and a specialization in Entrepreneurship, along with Marketing Business Management Bachelor's.

Gabriel has held various marketing roles such as Growth Strategy Manager at Hackabu, Web Marketing Manager at ginstr, and Marketing Manager at Reve App. He has also worked as a PPC & SEO Consultant Brazil at HomeAway Brazil (AlugueTemporada), Mr. Beer - Craft Beer Franchisee, Chief Marketing Officer at SEO Master, Internship in Eletronics Business at Quadrem, and a SEM Internship at Zura!.

Gabriel has a keen interest in exploring and experimenting with emerging marketing channels and technologies in the digital field. Working together with developers, designers, POs, and QAs, Gabriel advocates for collaboration across teams to ensure the best outcome. His experience and skilfulness in the field have enabled him to develop scalable global efforts that have a direct impact on thousands of people worldwide.