Fsame Hattie Peterson

Fsame Hattie Peterson is a seasoned professional with over 20 years of experience in the B2B environment, specializing in working with highly technical and skilled professionals.

She excels in building business models and crafting innovative marketing strategies centered around the customer's value proposition, resulting in highly tailored growth initiatives and campaigns that drive bottom-line results.

Hattie's unique approach involves leveraging targeted neuroscience techniques in messaging and analytics to transform traditional tactics into impactful digital experiences.

She strongly believes in the power of diverse perspectives and challenges teams to think creatively to arrive at transformative solutions, steering away from conventional thinking.

Her core skills revolve around growth strategy, encompassing the design and implementation of customer growth plans to reinvent business models and foster continuous reinvention.

She is adept at developing integrated marketing and brand messaging strategies, including creating full-funnel marketing models and cross-channel messaging matrices for cohesive brand experiences across digital marketing channels.

Hattie's expertise extends to corporate social responsibility (CSR) and brand messaging, where she excels in aligning company purpose with stakeholder interests to deliver authentic and innovative communications.

She is skilled in creating public and community involvement campaigns that enhance transparency and garner support for key initiatives.

In the realm of creative services, Hattie shines in proposal and pursuit strategy development, collaborating closely with technical teams to craft winning proposals and presentations for targeted projects.

Additionally, she offers communications training to enhance presentation skills, personal interactions, and listening skills for individuals and teams, facilitating the achievement of critical business objectives.

Previously, she held the position of Vice President Of Marketing And Communications at Tdindustries, exhibiting leadership and expertise in driving marketing and communication strategies.