Frits Schuring

Frits Schuring is a retired professional who previously held the position of Director at SAN (Stichting Adverteerdersjury Nederland), which is the Dutch Advertisers' Jury Foundation.1 He had a long-standing career with SAN, serving as the organization's director for over 15 years before his retirement.3

Career at SAN

Schuring's tenure as the director of SAN was significant, lasting for more than a decade and a half. During his time at the helm, he played a crucial role in leading the organization, which is involved in evaluating and recognizing excellence in advertising in the Netherlands.

Transition and Retirement

In 2020, it was announced that Frits Schuring would be stepping down from his position as the director of SAN.3 The transition process was carefully planned, with Jeroen van den Brink selected as his successor.2

The handover was structured as follows:

• Van den Brink was appointed as the new director in 2020.
• Schuring and Van den Brink worked together for a full SAN season to ensure a smooth transition.
• At the end of May 2021, Schuring officially retired and fully handed over his responsibilities.24

Post-Retirement

After his retirement, Frits Schuring's LinkedIn profile lists him as "Gepensioneerd Directeur SAN" (Retired Director of SAN) at Pensionado, which is a term used in Dutch to refer to a retired person.1 This indicates that he has fully transitioned into retirement while maintaining his connection to his previous role for identification purposes.

Frits Schuring's career at SAN and his planned succession demonstrate his significant contribution to the advertising industry in the Netherlands and his commitment to ensuring the organization's continued success even after his departure.