Friedemann Schmid

Friedemann Schmid is a seasoned marketing executive and business unit leader in the beauty industry, with a blend of global strategic expertise and local operational insight.

His achievements span driving turnover, market share, brand equity, and profitability, showcasing a strong entrepreneurial spirit and collaborative approach to achieving business results.

Fluent in English, French, and German, Friedemann's international mindset is underpinned by his extensive experience in various marketing functions.

His education includes studies in Diplom Betriebswirt from European Business School at ESB Reutlingen, M Sc in Economics from The London School of Economics and Political Science (LSE), and Diplome d'Etudes Superieures de Management from Ecole de Commerce at NEOMA Business School.

In his professional journey, Friedemann has held key roles at Coty Inc, including Chief Marketing Officer, Vice President for global marketing for Calvin Klein fragrances and cosmetics, Rimmel London, and various other marketing positions, showcasing his expertise in project management, brand development, new product innovation, market research, advertising, and team leadership.

His skill set extends to areas such as influencer marketing, consumer insights, trade marketing, merchandising, and P&L management, reflecting a comprehensive understanding of the beauty industry's dynamics.

Currently serving as a Senior Business Consultant, Friedemann Schmid continues to bring his wealth of experience and strategic marketing prowess to drive business growth and success.