Frida Leibowitz

Frida Leibowitz is the co-founder and CEO of Debbie, an innovative rewards platform for debt payoff.4 Before starting Debbie, she worked at Goldman Sachs for two years, where she led cards product and consumer loans credit risk for Marcus, Goldman's digital banking platform.4

Leibowitz's background is deeply rooted in her personal experiences. She grew up in a single-parent, immigrant, non-college-educated family that struggled with debt.2 This background inspired her to pursue a career in finance and eventually led her to start her own company focused on helping people break free from the debt cycle.12

After graduating from New York University's Stern School of Business, Leibowitz joined Marcus by Goldman Sachs as a senior credit risk analyst.2 During her time there, she worked on building risk models, pricing models, and understanding consumer behavior around credit loans, particularly debt consolidation loans.1

Leibowitz's entrepreneurial spirit emerged early; she started her first business at age 12, organizing a day camp and charging $1 per day per child.3 This early experience, combined with her professional background in finance, ultimately led her to co-found Debbie in 2021.2

At Debbie, Leibowitz aims to address what she sees as a behavioral problem in debt management, not just a mathematical one. The platform encourages individuals to pay down debt and rewards them for consistent, positive financial behavior.2