Frederique Alexandre

Frédérique Alexandre is the Global Activation Leader at Ipsos.digital, a division of Ipsos, a leading market research company.1 In her role, she is responsible for driving the adoption and implementation of Ipsos' digital research solutions across the company's global network.

Alexandre has been with Ipsos for several years, previously working for Ipsos Interactive Services before taking on her current position. Her expertise lies in digital market research methodologies and platforms.

Some key aspects of Frédérique Alexandre's work and responsibilities include:

1. Overseeing the development and expansion of Ipsos.digital, the company's Do-It-Yourself (DIY) research platform.

2. Driving the global rollout of Ipsos.digital, which has expanded from 5 countries to over 40 in just two years.1

3. Collaborating with other Ipsos leaders to integrate digital solutions into the company's broader research offerings.

4. Promoting the use of DIY research tools to both large enterprises and smaller organizations looking to access market research capabilities.1

5. Advocating for the importance of international coverage in research platforms to enable multi-country studies and provide robust benchmarking capabilities.1

Frédérique Alexandre is based in the Paris area and has over 500 connections on LinkedIn.2 She actively shares updates about Ipsos.digital's developments, such as the platform's recent availability in Chinese Mandarin3, demonstrating her commitment to expanding the platform's global reach and accessibility.