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Frederik Scholten
Chief Marketing, Digital and Customer Officer at Telmore
Frederik Scholten is the Chief Marketing, Digital and Customer Officer at Telmore, a Danish telecommunications company. He has held this position since April 2023.1 In this role, he is responsible for:
- Marketing (Brand & Creative, Media and Planning)
- eCommerce, P/L, Digital Platforms
- Customer management (CRM/CLM, Value Creation and base management)
- Devices/Hardware (Assortment, planning, commercial)
Scholten has an extensive background in marketing and digital strategy, with experience across various industries. Some key highlights of his career include:
Professional Experience
- Senior Account Executive at Salesforce (2021-2022)
- Head of Marketing and Proposition at 3 Danmark (2019-2021)
- Head of Marketing at 3 Danmark (2015-2021)
- Various roles at MediaCom, including Client Service Director (2010-2015)
Industry Involvement
- Board Member at Dansk Annoncørforening (Danish Advertisers Association) since 2020
- Founding Mentor at Copenhagen FinTech since 2018
- Jury member for Danish Digital Award since 2019
Approach to Marketing
Scholten is known for his innovative approach to marketing, combining data-driven strategies with creativity. He believes in the power of personalization and leveraging artificial intelligence to enhance customer experiences.2 Under his leadership, Telmore has seen significant improvements in digital sales and customer engagement:
- 21% growth in digital sales
- 25% increase in cross-sales to existing customers
- 11% lift in sales from personalized offers using AI2
Scholten's philosophy emphasizes the importance of both data and creativity in marketing, stating, "With data and science, we can understand how people think and behave. Creativity then enables us to come up with experiences that inspire them to act."2
