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Frederick Vallaeys
CEO at Optmyzr
Frederick Vallaeys is a prominent figure in the digital marketing landscape, particularly known for his contributions to pay-per-click (PPC) advertising. He is the Co-Founding CEO of Optmyzr, a company he established in 2013 that specializes in PPC management software. Under his leadership, Optmyzr has become recognized for its innovative tools designed to enhance the efficiency and effectiveness of advertising on platforms like Google Ads and Bing Ads.14
Background and Career
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Early Career at Google: Vallaeys was one of the first 500 employees at Google, where he spent a decade working on AdWords. He served as Google's first AdWords Evangelist, helping to develop and promote PPC marketing strategies.12 His work included significant contributions to tools like the AdWords Editor, which streamlined account management for advertisers.4
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Entrepreneurship: After leaving Google, he co-founded Optmyzr, focusing on automating and simplifying PPC processes through advanced technology, including machine learning and artificial intelligence. The company is known for its commitment to empowering marketers by providing them with sophisticated tools that enhance their strategic capabilities.13
Publications and Thought Leadership
Frederick Vallaeys is also an accomplished author. His books include:
- "Digital Marketing in an AI World" (2019), which explores the evolving role of AI in digital marketing.
- "Unlevel the Playing Field", which discusses adapting to automation in PPC marketing.34
He is a sought-after speaker at industry conferences and contributes regularly to marketing publications, sharing insights on PPC strategies and trends.12
Recognition
Vallaeys has received numerous accolades throughout his career, including being named one of the Top 25 Most Influential PPC Experts by PPC Hero and winning the Search Marketer of the Year award from Search Engine Land in 2021.24
Personal Life
Outside of his professional endeavors, Vallaeys enjoys photography and spends time with his family in Silicon Valley.1
Highlights
AI isn’t about replacing people—it's about making us better.
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Generative AI isn’t optional anymore—it's essential for scaling and relevance. Hear my take on the latest PPC Town Hall episode. 🎧
#GenerativeAI #DigitalTransformation #AI #BusinessGrowth #SaaS https://t.co/thu9hfcvoG
