Frederic Fernandez

Frederic Fernandez: Expert FMCG Strategy and M&A Consultant

Frederic Fernandez is the Managing Director and Partner of Frederic Fernandez & Associates (FFA), a global bespoke Strategy Consulting Firm exclusively focused on the FMCG industry.12 FFA helps the CEOs and Boards of the world's largest FMCG companies on selected areas such as Growth and Profit acceleration, New Retail/EB2B/Ecommerce/DTC strategies, and M&A (buy-side & sell-side).2

Frederic is an expert and thought leader in the FMCG industry with extensive experience across all categories and ecommerce markets globally.5 He has been recognized for his strategic advisory work, with 14 out of the world's 20 largest FMCG companies being repeat clients of FFA.1

Some key insights from Frederic's thought leadership:

• Smaller acquisitions (<€100m revenue) are often riskier than mid-size transactions due to being unproven for global expansion and over-dependent on founders2
• Top performing acquirers acquire 3-6 mid-size assets per year, taking bets 'all-along' to minimize risk and maximize value creation2
• Deep consumer understanding is critical to differentiate between structural trends and fads when making acquisitions2

Frederic's LinkedIn profile (linkedin.com/in/fredericfernandez) showcases his extensive background in the FMCG industry, with former roles as Finance Director at CHAT and other senior positions.3 He is based in Zürich, Switzerland and leads FFA's team that intervenes globally.24