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Freddy Sobin
Group CEO XXL, Chairman Bubbleroom & Board Member Salling Group
Freddy Sobin is a prominent figure in the retail industry, currently serving as the Group CEO of XXL ASA since May 2023. He previously held the position of CEO at KICKS Group, a leading Nordic beauty retailer, from 2018 until his transition to XXL.12 Sobin has extensive experience in e-commerce and digital transformation, which he leverages in his roles on various boards, including Stormberg AS, where he is a member of the board.3
Background and Education
Freddy Sobin was born in Sweden and is 41 years old. He holds a Master of Business Administration from the Stockholm School of Economics. His career includes significant leadership roles, such as CEO of Consortio Fashion Group and Chairman of the Board at Outnorth, which provided him with deep insights into the sports and outdoor sectors.12
Current Roles
- CEO of XXL ASA: Leading one of the largest sports retailers in the Nordics.
- Board Member at Stormberg AS: Contributing his expertise in retail and e-commerce.
- Other Board Positions: Includes roles at Svensk Handel and Svenskt Näringsliv, as well as being involved with Salling Group in Denmark.123
Sobin is recognized for his strategic vision and ability to drive growth in competitive markets, making him a respected leader in the Nordic retail landscape.
